On the importance of Analyst Reports


You wonder why analyst reports or irrelevant stuff like the TIOBE index matter?

Because they give decision makers with a lack of time, interest, knowledge or intelligence a framework of well-sounding arguments in favor of whatever technologies the analysts want them to buy.

In essence, analyst reports are nothing else than sales accelerators.

Grey-bearded IT guys may remember the saying “Buy IBM and you can’t fail”.

The modern version is: “Look up what’s in the upper right quadrant of this graphic and you’ll keep your job even if you fail”.

Sorry guys, having a bad day today😉

2 thoughts on “On the importance of Analyst Reports

    1. I just read today that Smalltalk is back in the TIOBE 100. So it seems my favorite tool is at least in some quadrant today😉

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